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The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.
Lippincott Library HF5415.3 .R65 1986
Available
LIBRA HF5415.3 .R65 1986
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Consumers--Congresses.
- Consumers.
- Affect (Psychology)--Congresses.
- Affect (Psychology).
- Genre:
- Conference papers and proceedings.
- Physical Description:
- ix, 196 pages : illustrations ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1986]
- Notes:
- Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC2 Institute of the University of Texas at Austin.
- Includes index.
- Bibliography: pages [161]-184.
- ISBN:
- 0669128740
- OCLC:
- 13186525
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