1 option
Perspectives on methodology in consumer research / edited by David Brinberg and Richard J. Lutz.
Lippincott Library HF5415.3 .P464 1986
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Consumers--Research.
- Consumers.
- Marketing research.
- Motivation research (Marketing).
- Physical Description:
- xi, 301 pages : illustrations ; 25 cm
- Place of Publication:
- New York : Springer-Verlag, [1986]
- Notes:
- Includes bibliographies and indexes.
- ISBN:
- 0387962387 :
- OCLC:
- 12724599
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.