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The ... study of media and markets / Simmons Market Research Bureau.
LIBRA HF5415.3 .S785 1986, 1991
Available from offsite location
- Format:
- Journal/Periodical
- Language:
- English
- Subjects (All):
- Market surveys--United States--Periodicals.
- Market surveys.
- Sampling (Statistics)--Periodicals.
- Sampling (Statistics).
- Mass media--United States--Statistics--Periodicals.
- Mass media.
- Readership surveys--United States--Periodicals.
- Readership surveys.
- Physical Description:
- v. ; 30 cm.
- 1979-
- Other Title:
- Simmons study of media and markets
- Continues:
- Target group index
- Selective markets and the media reaching them
- Place of Publication:
- New York : SMRB, 1979-
- Notes:
- Vols. for 1979- issued in parts.
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