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Journal of health care marketing.
LIBRA RA410.A1 J7 v.1 (1980)-v.16 (1996)
Available from offsite location
- Format:
- Journal/Periodical
- Language:
- English
- Subjects (All):
- Medical care--Marketing--Periodicals.
- Medical care.
- Medical care--Marketing.
- Health services administration--Periodicals.
- Health services administration.
- Genre:
- Periodicals.
- Physical Description:
- 16 volumes : illustrations ; 28 cm
- Quarterly
- Vol. 1, no. 1 (winter 1980-81)-v. 16, no. 4 (winter 1996).
- Other Title:
- JHCM
- Continued By:
- Marketing health services
- Place of Publication:
- Boone, N.C. : [Center for Management Development, John A. Walker College of Business], c1980-c1997.
- Notes:
- Title from cover.
- Imprint varies: Chicago, IL : American Marketing Association, 1986-1996.
- Issued by: Bureau of Economics and Business Research, John A. Walker College of Business, summer 1981-winter 1984; by: Bureau of Economic and Business Research, John A. Walker College of Business, spring 1984-1985; by: American Marketing Association, 1986-1996.
- ISSN:
- 0737-3252
- OCLC:
- 7480207
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