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Causal models in marketing / Richard P. Bagozzi.
- Format:
- Book
- Author/Creator:
- Bagozzi, Richard P.
- Series:
- Theories in marketing series
- Theories in marketing series.
- Language:
- English
- Subjects (All):
- Marketing research.
- Marketing--Mathematical models.
- Marketing.
- Physical Description:
- xv, 303 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Wiley, [1980]
- Notes:
- Includes indexes.
- Bibliography: pages 276-293.
- ISBN:
- 0471015164
- OCLC:
- 4804978
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