Marketing the group practice : practical methods for the health care practitioner / William J. Winston, editor.

Format:

Book

Contributor:

Winston, William J.

Series:

Health marketing quarterly series.

The Health marketing quarterly series

Language:

English

Subjects (All):

Group medical practice--Marketing.

Group medical practice.

Group Practice.

Marketing of Health Services.

Medical Subjects:

Group Practice.

Marketing of Health Services.

Physical Description:

x, 107 pages : illustrations ; 22 cm.

Place of Publication:

New York : Haworth Press, [1983]

Contents:

From the editor's desk / William J. Winston

Guest editorial / Randall K. Berning

Marketing planning for group practices / William J. Winston

Differences in marketing a new practice versus marketing an established practice / Ann Ehrlich

Preparing the financial/business plan for marketing the group practice / William P. Enderlein

Building a new or better image for your practice through solid media relations (public relations and publicity) / Susan M. Tellem

Professional advertising

how professional is it? / Albert V. Aguiar

How to promote and advertise a new or existing clinic / Joan Hammer

Basic marketing research for the group practice / Robert C. Hill

The best malpractice insurance of them all / Paul A. Sommers, Mark A. Thompson

Physician recruiting for group practices / Judith E. Berger, Stephen G. Schoen

The PPO / Robert L. Goldman, Jeffrey G. Reyes.

Notes:

"Also ... published as Health marketing quarterly, volume l, number l, fall 1983"--T.p. verso.

Includes bibliographical references.

ISBN:

0866562648 :

OCLC:

9896514