Papers, [ca. 1950 -1965.

Format:

Manuscript

Author/Creator:

Alderson, Wroe, 1898-1965.

Contributor:

Wharton School. Marketing Dept.

Alderson and Sessions (Philadelphia, Pa.).

Wharton Applied Research Center.

Language:

English

Subjects (All):

Marketing research--United States.

Marketing--Management--Study and teaching (Higher).

Management science.

Genre:

Reports.

Theses.

Pamphlets.

Journals (periodicals).

Physical Description:

7.0 cu. ft.

Place of Publication:

[ca. 1950 -1965.

Biography/History:

Marketing consultant, educator and author; B.A., George Washington U., (1927); faculty, Wharton School, U. of Pennsylvania, (1959-1965); founder of Alderson and Sessions, a marketing firm primarily concerned with industrial and consumer products; professor of marketing at Wharton and director of its Management Science Center (1962-1965); co-founder and program director of the Marketing Theory Seminar; author of several works on marketing.

Summary:

Primarily working files for marketing research projects directed by Alderson involving graduate students at Wharton School; also selected studies produced by Alderson and Sessions and used as teaching tools by Alderson.

OCLC:

1347058520