Interview with Lydia Messmer: oral history.

Format:

Other

Author/Creator:

Lorndale, Robert G.

Language:

English

Subjects (All):

Wharton School--Students.

Wharton School.

University of Pennsylvania--Administration.

University of Pennsylvania.

Students--Pennsylvania--Philadelphia--Political activity.

Students.

Vietnam War, 1961-1975--Protest movements--Pennsylvania--Philadelphia.

Vietnam War, 1961-1975.

Advertising agencies--Pennsylvania--Philadelphia.

Advertising agencies.

University of Pennsylvania--History--20th century.

Physical Description:

2 videotapes (1 U-matic tape and 1 VHS): accompanying material in the manuscript section of the collection.

Contained In:

University of Pennsylvania. School of Arts and Sciences. Computing Facilities and Services. Multimedia Educational Technology Services. Records, 1969-1991

Place of Publication:

Philadelphia, Pa.: University of Pennsylvania, c[1987].

Biography/History:

Robert G. Lorndale graduated from the Wharton School of the University of Pennsylvania with an MBA in 1951.

Summary:

Robert Lorndale reviewed his experience at the University of Pennsylvania, first as a student and then as an executive staff member. He discussed the business administration program in his day, student unrest in the sixties, his opinion of the way the then University President handled the student demands, and his job as associate secretary of the University. In addition, he reviewed his work in the field of advertising for industry prior to his employment at the University.

Notes:

Produced by the Multimedia Educational Technology Services, University of Pennsylvania.

OCLC:

1346384146