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Rural marketing communications: role of opinion leaders in fertilizer promotion / K. B. Kothari and A. G. K. Murty.
LIBRA HD9483.I42 K68 1969
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kothari, K. B.
- Murty, A. G. K. (Ambatipudi Gopala Krishna), 1934-1989, author.
- Language:
- English
- Subjects (All):
- Fertilizer industry--India.
- Fertilizer industry.
- India.
- Market surveys--India.
- Market surveys.
- Physical Description:
- 76 pages, 15 unnumbered pages ; 29 cm
- Place of Publication:
- Ahmedabad : Faculty for Management in Agriculture and Cooperatives, Indian Institute of Management, 1969.
- Notes:
- "Effort of the group working for Management in Agriculture and Co-operatives (Agco group) at the Institute ..."
- Includes bibliographical references.
- OCLC:
- 1205881
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