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Services marketing : text, cases & readings / Christopher H. Lovelock.
Lippincott Library HF5415.122 .L68 1984
Available
- Format:
- Book
- Author/Creator:
- Lovelock, Christopher H.
- Series:
- Prentice-Hall series in marketing
- Prentice-Hall series in marketing.
- Language:
- English
- Subjects (All):
- Marketing.
- Professions--Marketing.
- Professions.
- Service industries.
- Physical Description:
- xiv, 492 pages : illustrations ; 25 cm.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1984]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0138067864
- OCLC:
- 9350526
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