2 options
Comparative marketing systems / edited by Erdener Kaynak and Ronald Savitt.
Lippincott Library HF5415 .C54736 1984
Available
LIBRA HF5415 .C54736 1984
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Comparative marketing.
- Physical Description:
- xvii, 309 pages : illustrations ; 25 cm
- Place of Publication:
- New York, NY, USA : Praeger, 1984.
- Notes:
- Includes index.
- Bibliography: pages 287-297.
- ISBN:
- 0030626048
- OCLC:
- 10146185
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.