The Software Writer's Marketplace / by Dennis Joyce and John Earl Pickering, M.D.

Format:

Book

Author/Creator:

Joyce, Dennis.

Pickering, John Earl, author.

Contributor:

Marrin, Richard B., contributor.

Running Press, publisher.

Running Press Imprint Collection (University of Pennsylvania)

Language:

English

Subjects (All):

Selling--Computer programs.

Selling.

Computer programs--Marketing.

Computer programs.

New business enterprises.

Penn Provenance:

Teacher, Stuart (donor) (Running Press copy)

Physical Description:

160 pages : illustrations ; 26 cm.

Place of Publication:

Philadelphia, Pa. : Running Press, 1984.

Contents:

1. Introduction / by John Earl Pickering, M.D.

2. It Won't Sell Unless It's Salable

3. Program Design and Usability

4. Writing Professional-Quality Users' Instructions: Yes, You Can!

5. Copyrighting Your Computer Program / by Richard B. Marrin, Member, New York Bar

6. Company Listings, From A to Z

7. Submission Guidelines, Choosing Companies, and Query Letters

8. Contracts and Non- Disclosure Agreements

9. Text of a Typical Contract (License and Marketing Agreement)

10. Text of a Typical Non-Disclosure Agreement

11. Cross-Index of Software Applications

12. Cross-Index of Different Operating Systems and Hardware.

Notes:

"Here are hundreds of companies that want to buy your software - plus all you need to know, from first contact to protecting your package and closing the deal"--Cover.

"Cover design by Toby Schmidt. Typography: Novarese by rci, Philadelphia, Pennsylvania."--Title page verso.

Includes indexes.

Local Notes:

Running Press Collection copy presented to the Penn Libraries in 2008 by Stuart "Buz" Teacher.

Running Press copy is "1" printing.

ISBN:

0894712624 (pbk : $9.95)

0894712632 (lib. bdg. : $19.80)

OCLC:

10375746