1 option
Marketing communication and promotion : text and cases / William G. Nickels.
Lippincott Library HF5415.123 .N52 1984
Available
- Format:
- Book
- Author/Creator:
- Nickels, William G.
- Series:
- Grid series in marketing
- Language:
- English
- Subjects (All):
- Communication in marketing.
- Marketing.
- Physical Description:
- x, 494 pages : illustrations ; 27 cm.
- Edition:
- Third edition.
- Place of Publication:
- Columbus, Ohio : Grid Pub., [1984]
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 0882442643 :
- OCLC:
- 9323225
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.