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Multivariate analysis in marketing: theory and application. / Edited by David A. Aaker.
LIBRA HF5415 .A245
Available from offsite location
- Format:
- Book
- Author/Creator:
- Aaker, David A., compiler.
- Language:
- English
- Subjects (All):
- Marketing.
- Mathematical statistics.
- Physical Description:
- ix, 358 pages : illustrations ; 24 cm
- Place of Publication:
- Belmont, Calif. : Wadsworth Pub. Co., [1971]
- Notes:
- Bibliography: page 351.
- ISBN:
- 0534000169
- OCLC:
- 206821
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