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International marketing : managerial issues, research, and opportunities / edited by V.H. Kirpalani.
LIBRA HF1009.5 .I545 1983
Available from offsite location
- Format:
- Book
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series / American Marketing Association
- Language:
- English
- Subjects (All):
- Export marketing--Congresses.
- Export marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xv, 117 pages ; 23 cm.
- Place of Publication:
- Chicago, IL : American Marketing Association, 1983.
- Notes:
- Papers from a workshop sponsored by the Marketing Science Institute and the American Marketing Association, March 23-23, 1983, Cambridge, Mass.
- ISBN:
- 0877571643
- OCLC:
- 9827382
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