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An investigation into the impact of advertising on the price of consumer products / by Paul W. Farris and Mark S. Albion.
LIBRA HF5827 .F349 1979
Available from offsite location
- Format:
- Book
- Author/Creator:
- Farris, P. (Paul), 1939-
- Series:
- Working paper - Marketing Science Institute.
- Report (Marketing Science Institute) ; no. 79-109.
- Report (Marketing Science Institute) ; no. 79-109
- Working paper - Marketing Science Institute
- Language:
- English
- Subjects (All):
- Advertising.
- Prices.
- Physical Description:
- vii, 52 pages ; 28 cm.
- Place of Publication:
- Cambridge, Mass. : Marketing Science Institute, 1979.
- Notes:
- On cover: Marketing Science Institute Research Program.
- Bibliography: pages 48-51.
- OCLC:
- 5764149
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