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National account management : emerging insights/ by Benson P. Shapiro and Rowland T. Moriarty.
LIBRA HF5438.4 .S45 1982
Available from offsite location
- Format:
- Book
- Author/Creator:
- Shapiro, Benson P.
- Series:
- Report (Marketing Science Institute) ; no. 82-100.
- Report / Marketing Science Institute ; no. 82-100
- Special report / Marketing Science Institute, Research Program.
- Language:
- English
- Subjects (All):
- Sales management.
- Marketing--Management.
- Marketing.
- Marketing--Key accounts.
- Physical Description:
- 24 pages ; 28 cm.
- Place of Publication:
- Cambridge, Mass. (14 Story St., Cambridge, Mass.) : Marketing Science Institute, [1982]
- Notes:
- "March 1982."
- Includes bibliographical references.
- OCLC:
- 13597565
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