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Strategic marketing for not-for-profit organizations : program and resource development / Armand Lauffer.
Lippincott Library HD2741 .L3154 1984
Available
LIBRA HD2741 .L3154 1984
Available from offsite location
- Format:
- Book
- Author/Creator:
- Lauffer, Armand.
- Language:
- English
- Subjects (All):
- Nonprofit organizations--Marketing.
- Nonprofit organizations.
- Social service--Marketing.
- Social service.
- Physical Description:
- xvi, 376 pages : illustrations ; 25 cm
- Place of Publication:
- New York : Free Press ; London : Collier Macmillan, [1984]
- Notes:
- Includes index.
- Bibliography: pages 355-370.
- ISBN:
- 0029182603
- OCLC:
- 10724162
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