2 options
Ad $ summary.
Lippincott Library HF5802 .N312 1980, 1983, 1985-1989, 1998-2006
Available
LIBRA HF5802 .N312 1980, 1983, 1985-1989, 1998-2006
Available from offsite location
- Format:
- Journal/Periodical
- Language:
- English
- Subjects (All):
- Advertising--United States--Statistics--Periodicals.
- Advertising.
- Advertising--Costs--Periodicals.
- Business names--United States--Statistics--Periodicals.
- Business names.
- Brand name products--United States--Statistics--Periodicals.
- Brand name products.
- Advertising--Costs.
- United States.
- Genre:
- Statistics.
- Periodicals.
- Physical Description:
- volumes : illustrations ; 28 cm
- Quarterly, last issues cumulative for the year
- Other Title:
- BAR LNA multi-media service
- LAN/MediaWatch multi-media service
- Ad dollar summary
- BAR/LNA multi-media service
- LNA ad $ summary
- Continues:
- National advertising investments
- Place of Publication:
- New York : TNS Media Intelligence : Magazine Publishers of America
- Summary:
- Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
- Notes:
- At head of title: <Jan.-June 1984->, BAR/LNA multi-media service; <Jan.-Dec. 1994->, LNA/MediaWatch multi-media service.
- Issued by CMR, 2001- ; by: TNS Media Intelligence, <2004->.
- ISSN:
- 0190-7166
- OCLC:
- 2657604
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