3 options
Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Lippincott Library HF5415.13 .M3524 1984
Available
Lippincott Library HF5415.13 .M3524 1984
Available
LIBRA HF5415.13 .M3524 1984
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xii, 448 pages : illustrations ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1984]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0135582482
- OCLC:
- 10273030
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