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Perspectives on strategic marketing management / [edited by] Roger A. Kerin, Robert A. Peterson.
LIBRA HF5415.13 .P38 1983
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xiii, 483 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- Boston : Allyn and Bacon, [1983]
- Notes:
- Includes bibliographies.
- ISBN:
- 0205079229
- OCLC:
- 8627706
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