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Marketing to changing consumer markets : environmental scanning / Ronald D. Michman.
LIBRA HF5415 .M532 1983
Available from offsite location
- Format:
- Book
- Author/Creator:
- Michman, Ronald D.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xv, 168 pages ; 24 cm
- Place of Publication:
- New York, NY : Praeger, 1983.
- Notes:
- Includes index.
- Bibliography: pages 159-163.
- ISBN:
- 0030594294 :
- OCLC:
- 8846309
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