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Theory construction in marketing : some thoughts on thinking / Gerald Zaltman, Karen LeMasters, Michael Heffring.
LIBRA HF5415 .Z264 1982
Available from offsite location
- Format:
- Book
- Author/Creator:
- Zaltman, Gerald.
- Series:
- Theories in marketing series
- Theories in marketing series, 0273-2955
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xxii, 209 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Wiley, [1982]
- Notes:
- Includes bibliographies and indexes.
- ISBN:
- 0471981273 :
- OCLC:
- 8410394
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