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Systematic new product development / Gordon Douglas, Philip Kemp, and Jeremy Cook.
Lippincott Library HF5415.153 .D68 1983
Available
- Format:
- Book
- Author/Creator:
- Douglas, Gordon.
- Language:
- English
- Subjects (All):
- New products.
- Marketing.
- Diversification in industry.
- Physical Description:
- vii, 175 pages : illustrations ; 23 cm
- Edition:
- Second edition.
- Place of Publication:
- Aldershot, Hants, England : Gower, 1983.
- Notes:
- Includes index.
- Bibliography: pages [171]-172.
- ISBN:
- 0566024128
- OCLC:
- 10558568
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