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New products management / C. Merle Crawford.
LIBRA HF5415.153 .C72 1983
Available from offsite location
- Format:
- Book
- Author/Creator:
- Crawford, C. Merle (Charles Merle), 1924-2012.
- Series:
- Irwin series in marketing
- Irwin series in marketing.
- Language:
- English
- Subjects (All):
- New products--Management.
- New products.
- Physical Description:
- xx, 727 pages : illustrations ; 24 cm.
- Place of Publication:
- Homewood, Ill. : R.D. Irwin, 1983.
- Notes:
- Includes index.
- Bibliography: pages 691-709.
- ISBN:
- 0256028451
- OCLC:
- 9827311
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