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1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing / edited by William R. Darden, Kent B. Monroe, William R. Dillon.
LIBRA HF5415.2 .A34 1983
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- AMA Winter Educators' Conference (1st : 1983 : Sarasota, Fla.)
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series / American Marketing Association
- Language:
- English
- Subjects (All):
- Marketing research--Mathematical models--Congresses.
- Marketing research.
- Marketing research--Mathematical models.
- Marketing research--Statistical methods--Congresses.
- Marketing research--Statistical methods.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- ix, 278 pages : illustrations ; 28 cm.
- Other Title:
- 1983 A.M.A. Winter Educator's Conference.
- Research methods and causal modeling in marketing.
- Place of Publication:
- Chicago, IL : American Marketing Association, [1983]
- Notes:
- Includes bibliographies.
- ISBN:
- 0877571627
- OCLC:
- 9324611
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