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Product management : strategy and organization / Edgar A. Pessemier.
LIBRA HF5415.15 .P39 1982
Available from offsite location
- Format:
- Book
- Author/Creator:
- Pessemier, Edgar A., 1922-
- Series:
- Wiley series in marketing
- Wiley series in marketing.
- Language:
- English
- Subjects (All):
- Product management.
- Physical Description:
- xix, 668 pages : illustrations ; 24 cm.
- Edition:
- Second edition.
- Place of Publication:
- New York : Wiley, [1982]
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 0471057185
- OCLC:
- 7279261
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