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Planned innovation : a dynamic approach to strategic planning and the successful development of new products / by Frank R. Bacon, Jr. and Thomas W. Butler, Jr.

Lippincott Library HD69.N4 B23 1981
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Format:
Book
Author/Creator:
Bacon, Frank R.
Contributor:
Butler, Thomas W.
Language:
English
Subjects (All):
New products.
Product management.
Diffusion of innovations.
Physical Description:
xv, 243 pages : illustrations ; 24 cm
Edition:
Second edition.
Place of Publication:
Ann Arbor, MI : Industrial Development Division, Institute of Science and Technology, University of Michigan, 1981.
Notes:
Includes bibliographical references.
ISBN:
0938654322
OCLC:
7890146

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