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Planned innovation : a dynamic approach to strategic planning and the successful development of new products / by Frank R. Bacon, Jr. and Thomas W. Butler, Jr.
Lippincott Library HD69.N4 B23 1981
By Request
- Format:
- Book
- Author/Creator:
- Bacon, Frank R.
- Language:
- English
- Subjects (All):
- New products.
- Product management.
- Diffusion of innovations.
- Physical Description:
- xv, 243 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- Ann Arbor, MI : Industrial Development Division, Institute of Science and Technology, University of Michigan, 1981.
- Notes:
- Includes bibliographical references.
- ISBN:
- 0938654322
- OCLC:
- 7890146
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