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Contemporary issues in marketing channels / editors, Robert F. Lusch, Paul H. Zinszer.
Lippincott Library HF5415.129 .C646
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing channels.
- Marketing--Management.
- Marketing.
- Physical Description:
- 187 pages : illustrations ; 28 cm
- Place of Publication:
- Norman, Oklahoma : Distribution Research Program, Center for Economic and Management Research, College of Business Administration, University of Oklahoma, 1979.
- Notes:
- Includes bibliographies.
- ISBN:
- 0931880009
- OCLC:
- 6694831
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