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Managing sales promotion / edited by Julia Piper.
LIBRA HF5438.5 .M353
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Sales promotion.
- Physical Description:
- xvi, 280 pages : illustrations ; 22 cm
- Place of Publication:
- Westmead, Farnborough : Gower in association with Marketing magazine, [1980]
- Notes:
- Includes index.
- Bibliography: page 273.
- ISBN:
- 0566022060
- OCLC:
- 7119303
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