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Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
- Format:
- Book
- Author/Creator:
- Cravens, David W.
- Hills, Gerald E., author.
- Woodruff, Robert B., author.
- Language:
- English
- Subjects (All):
- Marketing--Decision making.
- Marketing.
- Marketing--Management.
- Physical Description:
- xviii, 781 pages : illustrations ; 24 cm
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1976.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0256017999
- OCLC:
- 2097058
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