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Marketing theory : philosophy of science perspectives / edited by Ronald F. Bush and Shelby D. Hunt.
LIBRA HF5411 .M38
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Special Conference on Marketing Theory (3rd : 1982 : San Antonio, Tex.)
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xi, 315 pages : illustrations ; 28 cm.
- Place of Publication:
- Chicago, IL : American Marketing Assn., [1982]
- Notes:
- Papers presented at the Third Special Conference on Marketing Theory, held Feb. 7-10, 1982, in San Antonio, Tex.
- Includes bibliographies and index.
- ISBN:
- 0877571597
- OCLC:
- 8389613
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