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Appraising research on advertising's economic impacts / by Mark S. Albion and Paul W. Farris.
LIBRA HF5814 .A45
Available from offsite location
- Format:
- Book
- Author/Creator:
- Albion, Mark S., 1951-
- Series:
- Report (Marketing Science Institute). no. 79-115.
- Report / Marketing Science Institute ; no. 79-115
- Language:
- English
- Subjects (All):
- Advertising--Economic aspects--Research.
- Advertising.
- Advertising--Economic aspects.
- Research.
- Physical Description:
- xiii, 197 pages : illustrations ; 28 cm.
- Place of Publication:
- Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1979.
- Notes:
- "A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."
- Bibliography: pages 181-196.
- OCLC:
- 6162879
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