Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977 / edited by George Fisk, Johan Arndt, and Kjell Gronhaug.

Format:

Book

Conference/Event

Contributor:

Fisk, George, 1922-

Arndt, Johan.

Grønhaug, Kjell.

Marketing Science Institute.

Conference Name:

Voksenasen Colloquium on Social Responsibility in Marketing (1976 : Norwegian School of Economics and Business Administration)

Colloquium on Managing the Social Consequences of Marketing (1977 : European Institute for Advanced Studies in Management)

Series:

Report (Marketing Science Institute) ; no. 78-104.

Report / Marketing Science Institute ; no. 78-104

Language:

English

Subjects (All):

Marketing--Congresses.

Marketing.

Marketing--Social aspects--Congresses.

Marketing--Social aspects.

Genre:

Conference papers and proceedings.

Physical Description:

xi, 412 pages : illustrations ; 28 cm.

Place of Publication:

Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1978.

Notes:

Proceedings of the Voksenasen Colloquium on Social Responsibility in Marketing, held in april 1976 at the Norwegian School of Economics and Business Administration, and the Colloquium on Managing the Social Consequences of Marketing, held in May 1977 at the European Institute for Advanced Studies in Management.

Includes bibliographies.

OCLC:

4309986