1 option
Marketing planning & strategy / Subhash C. Jain.
- Format:
- Book
- Author/Creator:
- Jain, Subhash C., 1942-
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xiv, 652 pages : illustrations ; 24 cm
- Place of Publication:
- Cincinnati : South-Western Pub. Co., [1981]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0538191201
- OCLC:
- 7690901
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.