1 option
Straight talk about attitude research / Joseph Chasin, editor.
LIBRA HF5415.3 .S765
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Attitude Research Conference (12th : 1981 : Hot Springs, Va.)
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series
- Language:
- English
- Subjects (All):
- Consumers--Attitudes--Congresses.
- Consumers.
- Consumers--Attitudes.
- Marketing research--Congresses.
- Marketing research.
- Attitude (Psychology)--Congresses.
- Attitude (Psychology).
- Genre:
- Conference papers and proceedings.
- Physical Description:
- vii, 225 pages : illustrations ; 23 cm.
- Place of Publication:
- Chicago, IL : American Marketing Assn., [1982]
- Notes:
- Proceedings of the 12th Annual Attitude Research Conference held Apr. 5-8, 1981, at Hot Springs, Va.
- Includes bibliographies.
- ISBN:
- 0877571562
- OCLC:
- 8170184
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