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Product policy : concepts, methods, and strategy / Yoram J. Wind.
LIBRA HF5415.15 .W56
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wind, Yoram.
- Series:
- Addison-Wesley series in marketing.
- Addison-Wesley marketing series
- Language:
- English
- Subjects (All):
- Product management.
- New products.
- Physical Description:
- 666 pages : illustrations ; 24 cm.
- Place of Publication:
- Reading, Mass. : Addison-Wesley Pub. Co., [1982]
- Notes:
- Includes index.
- Bibliography: pages [623]-648.
- ISBN:
- 0201083434 :
- OCLC:
- 6603512
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