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The management of marketing / Mike Wilson.
- Format:
- Book
- Author/Creator:
- Wilson, M. T. (Mike T.)
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xvii, 141 pages : illustrations ; 31 cm
- Place of Publication:
- New York : Wiley, [1980]
- Notes:
- "A Halsted Press book."
- Includes index.
- Bibliography: pages 137-138.
- ISBN:
- 0470270748
- OCLC:
- 6666312
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