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Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute, with support of National Science Foundation / edited by H. Keith Hunt.
LIBRA HF5415.3 .C652 1976
Available from offsite location
- Format:
- Book
- Series:
- Report (Marketing Science Institute) ; no. 77-103.
- Report / Marketing Science Institute ; no. 77-103
- Language:
- English
- Subjects (All):
- Consumers--Congresses.
- Consumers.
- Motivation research (Marketing)--Congresses.
- Motivation research (Marketing).
- Consumer complaints--Congresses.
- Consumer complaints.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- vi, 490 pages : illustrations ; 28 cm.
- Place of Publication:
- Cambridge, Mass. : Marketing Science Institute, 1977.
- Notes:
- "Papers...presented at a conference...held in Chicago, April 11-13, 1976."
- Includes bibliographies.
- OCLC:
- 26685910
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