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Industrial marketing for results / Dick Berry.
- Format:
- Book
- Author/Creator:
- Berry, Dick.
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing--Management.
- Physical Description:
- xiv, 210 pages ; 29 cm
- Place of Publication:
- Reading, MA : Addison-Wesley Pub. Co., [1981]
- Notes:
- "Strategic marketing planning workbook": pages 187-210.
- ISBN:
- 020100075X :
- OCLC:
- 6486981
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