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Handbook of innovative marketing techniques / by David D. Seltz.
- Format:
- Book
- Author/Creator:
- Seltz, David D.
- Language:
- English
- Subjects (All):
- Marketing.
- Sales promotion.
- Physical Description:
- xi, 329 pages : illustrations ; 29 cm
- Place of Publication:
- Reading, Mass. : Addison-Wesley Pub. Co., [1981]
- ISBN:
- 0201076179 :
- OCLC:
- 5893898
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