1 option
The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings / Kenneth Bernhardt ... [and others].
LIBRA HF5411 .C45
Available from offsite location
- Format:
- Book
- Series:
- Series (American Marketing Association) ; no. 47.
- Series ; no. 47
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Marketing research--Congresses.
- Marketing research.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xiv, 471 pages : illustrations ; 28 cm.
- Place of Publication:
- Chicago, IL : American Marketing Association, 1981.
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 0877571511
- OCLC:
- 7552917
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