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A "brand" new language : commercial influences in literature and culture / Monroe Friedman.
- Format:
- Book
- Author/Creator:
- Friedman, Monroe.
- Series:
- Contributions of the study of popular culture ; no. 26.
- Contributions of the study of popular culture, 0198-9871 ; no. 26
- Language:
- English
- Subjects (All):
- English language--Etymology--Names.
- English language.
- Popular culture--United States--History--20th century.
- Popular culture.
- United States.
- History.
- Popular culture--Great Britain--History--20th century.
- Great Britain.
- Brand name products in literature.
- Business names in literature.
- Commerce--Terminology.
- Commerce.
- Brand name products.
- Business names.
- Genre:
- Dictionaries.
- Physical Description:
- xv, 183 pages : illustrations ; 23 cm.
- Place of Publication:
- New York : Greenwood Press, 1991.
- Summary:
- In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commerical offerings of consumer products and services accompanied by unprecedented efforts to market these commodities.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0313261695
- OCLC:
- 21951087
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