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Marketing and the future / Donald F. Mulvihill, editor.
LIBRA HF5415.1 .M365
Available from offsite location
- Format:
- Book
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series / American Marketing Association
- Language:
- English
- Subjects (All):
- Marketing--United States--Congresses.
- Marketing.
- United States.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xvi, 79 pages ; 23 cm.
- Place of Publication:
- Chicago, IL : American Marketing Association, [1981]
- Notes:
- Proceedings of the American Marketing Association workshop, held October 17-18, 1980, at the Kent State University.
- Includes bibliographical references.
- ISBN:
- 087757152X
- OCLC:
- 7460885
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