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Marketing public transportation : policies, strategies, and research needs for the 1980's / [edited by] Richard K. Robinson, Christopher H. Lovelock.
- Format:
- Book
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series / American Marketing Association
- Language:
- English
- Subjects (All):
- Urban transportation--Marketing.
- Urban transportation.
- Local transit--Marketing.
- Local transit.
- Physical Description:
- x, 104 pages ; 23 cm.
- Place of Publication:
- Chicago, Ill. : American Marketing Association, 1981.
- Notes:
- Proceedings of a workshop held in Boston, April 26-27, 1979.
- Includes bibliographies.
- ISBN:
- 0877571392
- OCLC:
- 6143495
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