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1979 educators' conference proceedings / Neil Beckwith ... [and others].

LIBRA HF5415 .N587
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Format:
Book
Contributor:
Beckwith, Neil.
Series:
American Marketing Association. Series - American Marketing Association ; #44.
Series - American Marketing Association ; #44
Language:
English
Subjects (All):
Marketing--Congresses.
Marketing.
Genre:
Conference papers and proceedings.
Physical Description:
xvi, 657 pages ; 28 cm.
Place of Publication:
Chicago : American Marketing Association, [1979]
Notes:
Includes bibliographies.
ISBN:
087757121X
OCLC:
4883584

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