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Televised medicine advertising and children / Thomas S. Robertson, John R. Rossiter and Terry C. Gleason.

LIBRA HF6161.D7 R6
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Format:
Book
Author/Creator:
Robertson, Thomas S.
Rossiter, John R., author.
Gleason, Terry C., author.
Language:
English
Subjects (All):
Advertising--United States--Drug trade.
Advertising.
Television advertising and children.
United States.
Pharmaceutical industry.
Television advertising and children--United States.
Physical Description:
xi, 175 pages : tables ; 24 cm
Place of Publication:
New York : Praeger Publishers, 1979.
Notes:
Includes bibliographical references and index.
ISBN:
0030491614
OCLC:
4804730

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