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Attitude research under the sun / John Eighmey, editor.
LIBRA HF5415.2 .A773 1978
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Attitude Research Conference. 9th, Tarpon Springs, Fla., 1978.
- Series:
- Americn Marketing Association. Proceedings series - American Marketing Association.
- Proceedings series - American Marketing Association.
- Language:
- English
- Subjects (All):
- Attitude (Psychology)--Testing--Congresses.
- Attitude (Psychology).
- Attitude (Psychology)--Testing.
- Marketing research--Congresses.
- Marketing research.
- Consumers--Attitudes--Congresses.
- Consumers.
- Consumers--Attitudes.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- x, 215 pages : illustrations ; 23 cm.
- Place of Publication:
- Chicago : American Marketing Association, [1979]
- Notes:
- Includes bibliographies.
- ISBN:
- 0877571155
- OCLC:
- 4494803
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