Research on the effects of television advertising on children : a review of the literature and recommendations for future research : report prepared for National Science Foundation, Research Applications Directorate, RANN--Research applied to National Needs, Division of Advanced Productivity Research and Technology.

Format:

Book

Government document

Contributor:

Adler, Richard.

National Science Foundation (U.S.). Division of Advanced Productivity Research and Technology.

Language:

English

Subjects (All):

Television advertising and children--United States.

Television advertising and children.

Television advertising and children--Research--United States.

Television advertising and children--Research.

United States.

Physical Description:

viii, 229 pages : graphs ; 27 cm

Place of Publication:

[Washington] : NSF : [for sale by the Supt. of Docs., U.S. Govt. Print. Off.], [1977]

Notes:

Cover title.

"Principal investigator: Richard P. Adler."

"NSF/RA 770115."

Bibliography: pages 207-229.

OCLC:

4193412