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Marketing literature : development and appraisal Robert D. W. Bartels.
LIBRA HF5415 .B367 1978
Available from offsite location
- Format:
- Book
- Author/Creator:
- Bartels, Robert, 1913-1989.
- Series:
- Century of marketing
- A Century of marketing
- Language:
- English
- Subjects (All):
- Marketing literature.
- Physical Description:
- vi, 525 pages ; 24 cm.
- Place of Publication:
- New York : Arno Press, 1978.
- Notes:
- Originally presented as the author's thesis, Ohio State, 1941.
- Bibliography: pages 403-523.
- ISBN:
- 0405111657 :
- OCLC:
- 4192476
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